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Website Management After Launch

Website Management After Launch: Best Practices for Smooth Functioning

As a website owner, launching your website is a momentous occasion. You have put a lot of time, effort, and resources into designing and developing it to meet the needs of your audience. However, launching your website is just the beginning of the journey. Effective website management after launch is crucial to keep your website running smoothly and delivering the best possible user experience.

In this article, we will explore some best practices for website management after launch.

1. Regular website backups

No website is 100% safe from hackers, server crashes, or other unexpected events that can cause data loss. Therefore, it is crucial to have regular backups of your website data, including files and databases. This will help you to recover your website quickly and easily if something goes wrong. Many web hosting providers offer automated backup services, but it is always a good idea to take manual backups periodically.

2. Update website software and plugins

Regular updates to your website’s software and plugins are essential to ensure smooth functioning and prevent security vulnerabilities. Outdated software and plugins can lead to hacking attempts and website crashes. Therefore, it is crucial to keep everything up-to-date, including your website’s CMS, theme, and all plugins.

website software and plugins
website software and plugins

3. Monitor website performance

Website performance is a critical aspect of website management after launch. Slow page loading speeds or website downtime can harm your website’s user experience and search engine rankings. Regularly monitoring your website’s performance metrics like load time, uptime, and page speed can help you to identify and resolve any performance issues quickly.

4. Optimize website speed

Website speed optimization is an ongoing process that involves several tactics such as optimizing images, reducing the number of HTTP requests, enabling browser caching, and using a Content Delivery Network (CDN). A fast-loading website is essential for providing an excellent user experience and improving search engine rankings.

website speed
website speed

5. Secure your website

Website security is a critical aspect of website management after launch. You must take all necessary measures to protect your website from hackers, malware, and other security threats. Implementing measures like SSL certificates, two-factor authentication, firewalls, and regular security audits can help you keep your website secure.

6. Regularly update content

Updating your website’s content regularly is essential to keep your website relevant and engaging. Adding new pages, blog posts, images, videos, and other content can help you attract new visitors and retain existing ones. Moreover, fresh and relevant content can also improve your website’s search engine rankings.

7. Use website analytics

Google analytics4 dashboard
website analytics

Website analytics tools like Google Analytics can provide valuable insights into your website’s performance, audience demographics, traffic sources, and user behavior. By regularly monitoring and analyzing this data, you can make informed decisions about website design, content, and marketing strategies.

8. Engage with your audience

Engaging with your audience is essential for building trust and loyalty. Responding to comments, feedback, and inquiries promptly can help you establish a good relationship with your audience. Moreover, you can also use social media platforms and email marketing to keep your audience engaged and informed about your website’s updates and promotions.

9. Monitor website accessibility

Website accessibility is crucial for ensuring that your website is accessible to all users, including those with disabilities. Regularly monitoring your website’s accessibility metrics can help you identify and fix any accessibility issues that may arise.

10. Conduct regular website audits

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Conducting regular website/SEO audits can help you identify any issues that may be affecting your website’s performance, user experience, or search engine rankings. A website audit can include analyzing website content, website structure, website speed, accessibility, security, and SEO.

11. Plan for website scalability

As your website grows, you may need to scale up your hosting plan, add new features, or redesign your website. Therefore, it is essential to plan for website scalability from the beginning. Choosing a hosting provider that can accommodate your future needs and building a scalable website architecture can help you avoid significant website overhauls down the line.

12. Conduct A/B testing

A/B testing is a method of comparing two versions of a webpage to determine which one performs better. Conducting A/B tests can help you improve your website’s conversion rate, user engagement, and overall performance. By testing different variations of your website design, content, and features, you can identify the most effective strategies for achieving your website’s goals.

13. Monitor website SEO

Search engine optimization (SEO) is crucial for attracting organic traffic to your website. Monitoring your website’s SEO performance, including search engine rankings, organic traffic, and backlinks, can help you identify and fix any SEO issues that may arise. Regularly optimizing your website’s SEO can help you improve your website’s visibility and attract more qualified traffic.

SEO Services in Kisumu
Website Management After Launch 9

14. Maintain website documentation

Maintaining proper documentation for your website, including website design, development, and maintenance processes, can help you streamline your website management activities. Proper documentation can also help you onboard new team members quickly, troubleshoot website issues efficiently, and ensure smooth functioning.


Website management after launch requires a proactive and continuous approach. By implementing the best practices outlined in this article, you can keep your website running smoothly, improve its user experience, and achieve your website’s goals effectively. Regularly monitoring and optimizing your website’s performance, security, SEO, and user engagement can help you stay ahead of the competition and provide the best possible experience to your website visitors.


How often should I back up my website?

It is recommended to take daily or weekly backups depending on your website’s content and frequency of updates.

How can I monitor my website’s performance?

You can use website monitoring tools like Pingdom, UptimeRobot, or Google PageSpeed Insights to monitor your website’s performance.

What is A/B testing, and how does it work?

A/B testing is a method of comparing two versions of a webpage to determine which one performs better. By randomly serving one of the variations to website visitors, A/B testing can help you identify the most effective website design, content, and features.

How can I optimize my website’s SEO?

You can optimize your website’s SEO by conducting keyword research, optimizing website content, improving website speed and user experience, building quality backlinks, and regularly monitoring and adjusting your website’s SEO strategies.

Why is website documentation essential?

Maintaining proper documentation for your website can help you streamline your website management activities, onboard new team members quickly, troubleshoot website issues efficiently and ensure smooth functioning.

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